Products Science


Many of you must remember the entry of Livon hair serum in Indian market. I think it was the first product of its kind that was marketed to retail shops besides being available in salons. It claimed to give you shiny hair and make hair detangling easier by providing slip to the hair. Now a days you can find a hair serum from every brand and there are lots […]

Hair Serum – good for you or not?


You know sometimes when you feel your hair is not responding to the products that were working perfectly fine for quite sometime and no matter how many times you use your regular shampoo, you still feel your hair weighed down and limp. The solution to your problem can be to clarify your hair. What is clarifying Clarifying is to clean your hair from pollutants, dirt, product build up […]

What is a clarifying shampoo?



Silicones are used as conditioning agents in most hair care products like shampoo, conditioners, treatments and leave-in products. How silicones work Due to their good spreadability, they make a thin film on hair which reduces hair porosity, and prevent hair from absorbing moisture from outside air. That’s how they provide anti-frizz and help in extreme humid condition. Lubricates the surface of the hair to provide […]

Silicone in hair care – Is it for curly hair?


Hair conditioners are slowly becoming part of everyone’s hair care routine, be it a rinse-off, leave-in or a deep conditioning treatment. We know that a conditioner makes our hair much more manageable by providing moisture that helps to remove frizz and dryness. It also provides the hair slip and conditioning that helps to de-tangle the hair and create a kind of film that enhances the smoothness and shine […]

How conditioner works



Every shampoo in the market whether it is a normal shampoo or one which claims to be sulfate-free always contain some kind of surfactant. Surfactants are added in the formulation for their cleaning property as they act like a detergent. Their main aim is to remove the dirt, excess sebum and oil from the hair. As we all know, curly hair are already moisture deprived […]

All about surfactants and how to choose a mild shampoo




India and Indians are in the midst of a transformation today. We see more and more people starting to exercise which is very good. I remember, we never even knew that there is such a thing as green tea and today, we see so many brands of green tea at our neighbourhood store. Through this post, I am suggesting another good habit, which is to […]

The prime offenders of hair care